Dive Brief:
- Google announced Wednesday the launch of its new programmatic marketplace for premium video ad inventory, Google Partner Select.
- The goal of Google Partner Select is to allow advertisers to streamline the process of purchasing premium video ad inventory.
- Time Inc. is one of the first brands already signed on for the marketplace.
Dive Insight:
Advertisers are into programmatic these days, so Google has to deliver. One has to think that not only does offering programmatic make life easier for the advertisers, but it also automates the process for Google. Little has been revealed about how exactly Google will approach programmatic. Will advertisers be able to target specific publishers, for example? It will be something to watch in the future.
