Dive Brief:
- A list released by The Search Agency shows that Fortune 100 firms miss the mark when it comes to following Google's mobile best practices, especially the search giant itself, which comes in at No. 20.
- The evaluation focused only on the Fortune 100's mobile sites, not apps.
- Ranking in the top five in order were Coca-Cola, FedEx, TIAA-CREF, Walgreens and Liberty Mutual. Not one brand received a perfect score.
Dive Insight:
It's clear that when the Fortune 100 brands, with so many resources available, are unable to meet best practices standards—especially their own, in Google's case—that mobile still has some growing to do. Google should probably be a bit embarrassed, but the other companies didn't do so great, either. The silver lining is that there's plenty of room for improvement and closing in on a perfect score could be a way for some brands to further differentiate themselves.
