Dive Summary:
- Research from the Internet advertising firm WordStream shows the University of Phoenix as the top-spending advertiser on Google AdWords for the third quarter in 2012.
- The for-profit education provider spent an average of about $170,000 per day on ads with Google's service, according to the data.
- Other top customers for AdWords included Ask.com, Amazon.com and Zappos.com.
From the article:
"... The private, for-profit University of Phoenix was Google's top customer over the last quarter, beating finance and retail firms as it spent nearly $200,000 a day on AdWords.
The surprising revelation came as an analyst claimed that Google had enjoyed record success in its ad sales, with over $100million coming in every day despite a fall in how much companies are willing to pay for each ad. ..."
