Dive summary:
- With the newest version, Instagram 4.1, users can now upload pre-recorded video to the social network; a feature that should make brands happy.
- With the ability to upload pre-recorded material, videos can be more professional and complex with editing done ahead of time; the 15-second time slot is perfect to upload pre-recorded TV commercials, for example.
- The move will likely draw more brands who may have been shy about portraying their brand on a lower quality medium, but it may also divide the community and drive novices to competitors like Vine.
From the article:
"Uploads will turn Instagram Video into a more serious art form but not necessarily a more unique one. The limitations of shooting videos in-app forced directors on Instagram and Vine to be creative and experiment. Now as long as it’s shorter than 15-seconds, they can post whatever they want to Instagram. They could patch together highlights of their old work, promos for their new stuff, or remix someone’s ripped YouTube video."
