Dive Brief: 

• General Motors has appointed Paul Edwards as the new VP of U.S. marketing for Chevrolet. 
• Edwards, a former executive director GM's global marketing, will be replacing Chris Perry. 
• The appointment of Edwards is part of a larger restructuring of Chevy's leadership team. 

Dive Insight: 

Edwards should be a good choice for the position because of his extensive background already with the brand—he's been with GM since 1992. The executive restructuring points to a shift in marketing at GM with the Chevy brand. Hopefully, Edwards' intimacy with the brand will assets in the restructuring.