Dive Summary:

• Advertisers spent 18% more on paid search in 2012, according to analysis from Covario.
• The report tracked spending in 45 countries, crediting Google with 86.5% of the global paid search market and 93% of impressions.
• Additionally, the report showed mobile PPC spending rising 30% year-over-year in Q4, with tablets eating away at smartphone shares.

From the article:

Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded...