Dive Brief: 

• Major YouTube channels have joined forces to create their very own nonprofit trade organization — the Global Online Video Association. 
• GOVA consists of nine "multichannel networks," or MCNs:  Maker Studios, Fullscreen, Collective Digital Studio, Big Frame, BroadbandTV, DECA, Discovery’s Revision3, Magnet Media, and MiTu Networks.
• The main goal of GOVA is to drive ads to the video medium by creating ad standards and by working more closely with ad talent, agencies, and YouTube. 

Dive Insight: 

Despite major traffic numbers, video has struggled to monetize the medium and create a standardized advertising industry. If successful, GOVA could bring some organization to the medium and help more video creators find the ad dollars they need. It's likely GOVA will see more channels express interest in joining.