Dive Brief:
- Predictions from ZenithOptimedia show a rise of 5.5% in global ad spending in 2014, to an estimated total of $537 billion.
- ZenithOptimedia credits the overall health of the global economy and the increasing adoption of mobile and programmatic ads for the rise in spending.
- Mobile advertising is predicted to see massive growth of 50% each year until 2016.
Dive Insight:
An increase in global ad spend is bright news for the ad industry as a whole. Growth is representative of health and progress. Innovation in programmatic and mobile will only propel that growth further and this data seems to show that is exactly what is happening.
