Dive summary:
- Wantful started as a gift-giving recommendation website but is expanding to an app and magazine this year.
- The app is to profile several products with articles and photos while enabling the purchase of the products.
- Wantful magazine will have stories about retailers and products.
From the article:
CEO and founder John Poisson said the company isn’t abandoning its gift-giving roots, just expanding beyond them. After all, Wantful already helps people discover cool new products, and in that process, users discover goods that they want to buy for themselves, not just their friends and family.
