Dive Brief: 

• The World Cup match between Germany and Brazil broke a record for inspiring the most tweets for any sporting event ever — even the Super Bowl. 
• Germany's 7-1 blowout over host country Brazil inspired 35.6 million tweets, compared to the 24.9 million generated by this year's Super Bowl. 
• During Germany's fifth goal, conversation peaked with 580,601 tweets in one minute.

Dive Insight: 

This historical Twitter moment just goes to show how crazy the world is about the World Cup. Also, it could help serve as a case study for other televised sporting events in the future. The main lesson being that great content equals social media engagement. Mostly, it will just go down as a historical moment in social media and sports that others will aspire to recreate.