Dive Summary:
- General Mills has decided to take its Pillsbury brand to McCann Erickson for U.S. creative work, leaving Saatchi & Saatchi behind.
- Harris Diamond, the CEO for McCann worldwide sent out an email calling the decision "vote of confidence from the senior management at General Mills," Adweek reports.
- Saatchi will continue to handle General Mills accounts for Cheerios, Wheaties, Lucky Charms, Yoplait, Green Giant, Progresso and Fruit by the Foot.
Dive Insight:
This news comes just as Pillsbury Toaster Strudel launched its new Saatchi & Saatchi-created Hans Strudel ads. Hans was Pillsbury's first new mascot since its iconic Doughboy debuted in 1965.
