Dive Brief: 

• General Electric is jumping into virtual reality alongside other brands Toyota and Whirlpool. 
• Global manager of digital marketing at GE Katrina Craigwell debuted a 3D project GE has been working on at the Mobile Marketer's Mobile FirstLook conference.
• The brand wants to build a catalog of virtual reality content that helps consumers see what GE does on its B2B side, like jet engines, health care technology, and power generation. 

Dive Insight: 

GE is the most recent in a wave of brands trying to break into virtual reality. If the technology takes off with consumers, brands that have strategies like GE could really make a splash with consumers. The 3D simulations could potentially be an extension of social media in the future.