Dive Brief:

• Online publication Gawker has lost major advertisers over comments made by employees over controversial Gamergate. 
• BMW, Mercedes, and Adobe have all pulled ads after tweets were made by Gawker editor in chief Max read and writer Sam Biddle that seemed to support bullying "nerds." 
• The Gamergate controversy has brands nervous from both sides as Gamergate has involved alleged misogynist attacks on indie game developers and grown its own group of opponents like Gawker's employees. 

Dive Insight: 

The Gamergate situation is a complicated one with issues stemming from all angles. Brands already involved either directly or through advertisements will likely have to take a stance or risk alienating supporters on both sides.