Dive Brief:

• In a spot set to air Saturday, Yankee's star Derek Jeter will make his final goodbye to baseball.
• The baseball icon collaborated directly with Gatorade to produce the spot, by writing some of the dialog and choosing the effective Frank Sinatra song. 
• In conjunction with the video spot, Gatorade is running a full page print ad in the New York Daily News and Sports Illustrated that Jeter wrote as a letter to his fans. 

Dive Insight:

It's not often a sports star is a deemed talented enough to develop ad content, which makes the ads all that much more special. Since the words are coming from Jeter himself, it makes it that much more emotional and heartfelt.