Dive Summary:

• Gannett Co.'s rumored purchase of the social media ad tech company Blinq Media is pending, according to an Ad Week report.
• The deal could reportedly be worth as much as $60 million if certain targets are met over the next three years.
• Blinq stands to gain access to 200,000 local advertisers, while Gannett could become more competitive in the social ad space against companies such as The Washington Post Co.

From the article:

Social advertising startups keep selling.

The latest is Blinq Media, a social media ad technology player whose suitor is Gannett Co. An all-cash deal, which a source said could be worth as much as $60 million if management hits certain targets in the next three years, is expected to be consummated today.

AdMedia Partners in New York is said to have represented Blinq in the deal. AdMedia did not return calls. ...