Dive summary:
- The future of social media includes highly individualized interaction from brands creating loving feelings for consumers as brand-consumer relationships become more intimate.
- Social media innovators, like Whole Foods, Comcast, and Jet Blue are preparing for the near future when social media responses to clients are real time and personalized.
- One step further, social media in the future will be proactive in personalized interaction, for example, a Tweet from Whole Foods may let you know they just received a shipment of your favorite produce.
From the article:
"Sure, this feels a bit creepy now… we don't perceive brands to be our friends, so it's off-putting for them to know and communicate with us so intimately. But companies who share this vision of the future are already investing in the technology and infrastructure to achieve this kind of interaction. And as they continue to raise the bar for social communications, they'll push the entire market in this direction, making this level of social intimacy commonplace. Eventually, we'll even start to expect it. After all, everyone wants to be loved."
