Dive Brief:
- Santa Monica, CA, firm Fuisz Media recently raised $2.1 million to help major brands like Kraft, Nike, Walmart, and Target experiment with interactive elements in digital video ads.
- Examples include pop-ups on a 15-second pre-roll video ad for Cool Whip, a Kraft product, that offer pastry recipes and product details.
- Digital video advertising is on track to grow 42% this year, creating a $6 billion market.
Dive Insight:
With the digital video ad industry experiencing such an explosion, brands will have to find ways to stand out as people become more accustomed to seeing the ads in various locations around the Web. In digital, interactive features are always a good bet. Viewers are no longer latent consumers, but rather involved decision makers. Interactive video ads are right up that alley of thought.
