Dive summary: 

• FTC had decided to hold firm with the July 1 deadline for compliance with the new regulations relating to the Children's Online Privacy Protection Rule (COPPA) despite pleas from agencies for more time. 
• The Interactive Advertising Bureau, the Application Developers Alliance and 18 other organizations last month requested a six-month delay, stating that there was insufficient time between the release of the FTC's FAQ guide and the July 1 deadline. 
• The FTC replied with a six-page letter siding with privacy groups and explaining the organizations were given six months to comply with new regulations and that should be sufficient. 

From the article: 

"The IAB said the FTC's decision would be more than a disappointment for hundreds of stations impacted by the changed Coppa rules: 'Companies now have less than three months from the FTC's release of the FAQs to understand, implement and operationalize the new rule. For many small businesses, this will be too much to bear, and the few quality children's sites and services that exist today will suffer as a result.'"