In our latest media leader Q&A, OMD U.S. CEO Alan Cohen explained how marketers can make the most of tablets, whether magazines should sell ads in tablet editions separately and why everyone at his agency gets training in Apple technology.

Advertising Age: How do you see tablets fitting into the media mix?

Alan Cohen: Tablets are one of the devices that ultimately change engagement and the way people digest media, because tablets enhance advertising and content blending.

We had an exclusive Flipboard deal for three months in 2011 where we had several OMD clients in an experiment -- Pepsi, Gatorade, Infiniti, CW Television Network, Showtime, Levi's, Dockers, Hilton Worldwide, GE, Hawaii Visitors and Convention Bureau, and Standup2cancer.org. Flipboard aggregated...