Dive Brief: 

• Booze-delivery service "Saucey" is trying to make a name for itself in a new promotion by having "Old Blue Eyes" deliver alcohol to your door. 
• The "Uber of alcohol"—as Saucey calls itself— is running a promotion with Jack Daniels that will send out Frank Sinatra impersonators on Friday to deliver whiskey to residents in San Francisco and Los Angeles, the two cities it operates in for now.
• In record time, the alcohol delivery competition is becoming stiff—Saucey is up against Drizly, Minbar, and Thirstie. 

Dive Insight: 

The idea of famous drinker and crooner Frank Sinatra deliver alcohol straight to the front door seems hard to pass up. To ensure a consumer gets a faux Sinatra, they must use a special ordering code, or buy a 'Sinatra package' on the app. In a both new and competitive field, a promotion like this could deliver some great rewards, especially if receivers of the Sinatra deliver post about it to social media. As the competition between alcohol-delivery services heats up quickly, it will be interesting to see which marketing tactics make one app reign supreme—a la Uber in the car service realm.