Dive Brief:

• As Netflix attempts world domination, it has been met with varied reactions from different countries. In France, a country of proud cinephiles, Netflix stirred anxiety that it would encroach on a proud film and television industry.
• To create a more seamless transition, Netflix is teaming up with Orange, France's largest telecom operator to offer Netflix on set-top boxes in November.
• Orange currently has 10 million broadband subscribers, so the rollout will hopefully ease France's distrust of the California-based streaming service that has largely changed the way Americans consume movie and TV shows.

Dive Insight:

A smaller telecom company, Bouygues Telecom, also announced it would market Netflix in November. In France, most households watch television through a telecom set top-box—so the partnerships will likely boost Netflix's image in the country.