Dive summary:
- Foursquare launched a push recommendations feature that uses the social app's check-in and social data to offer suggestions and in-venue tips.
- For example, if a Foursquare user sits down at a restaurant, Foursquare's push recommendation would alert them with recommendations on the menu; the feature also offers a new range of ad options that users don't have to be logged in to see.
- According to a report from Bloomberg, Foursquare is in talks with multiple large technology companies about potential strategic investments; the push notification feature and other new money-making options from the social app are making it more attractive to investors.
From the article:
"The functionality is not unlike Google Now (persistent search) or Google’s Field Trip app (local discovery). Separately Foursquare told Danny Sullivan it has no immediate plans to develop a Google Glass app, which one might have expected the company to launch."
