Dive Summary:
- Foursquare has announced new changes to its privacy policy which will make the full, real names of users publicly available, allowing businesses and brands more insights into activities on the location-based social network.
- Currently, businesses only have a 3-hour window for viewing certain check-in details, but that windows is expected to expand as of Jan. 28.
- Additionally, non-location-based brands will gain capabilities for assessing their Foursquare fanbases.
From the article:
"... Effective Jan. 28, Foursquare will extend that three-hour viewing period, though the company has yet to say by how much. Foursquare did not immediately respond to questions emailed on Monday.
Foursquare also has beefed up its abilities for non-location-based brands, including some new language that gives brands a better idea of who their (aggregated and anonymized) Foursquare audience is. ..."
