Dive Brief:
- According to new findings from Forrester Research, online display ad spending is on track to increase 90% by 2019.
- Spending is expected to balloon to $37.6 billion in 2019 from $19.8 billion in 2014.
- Video and mobile platforms are expected to be the biggest driver of growth over the next few years.
Dive Insight:
Exploding areas like video and mobile make it easy to imagine that online display ad spending will reach new heights in the next few years. Though online growth will likely be at the expensive of offline channels like TV, radio, and print.
