Dive Brief:
- Forrester Research on Tuesday released a report that studied the top seven social networks' engagement, revealing Instagram to be a clear leader.
- Six of the seven social networks had a per-follower engagement of less than 0.1%, compared to Instagram's per-follower engagement of 4.21%.
- Instagram, the study found, provides brands 58 times more user engagement than Facebook, and 120 times more than Twitter.
Dive Insight:
Instagram's incredible user engagement lead is impressive. Facebook and Twitter are often favored by brands because they can bring in more followers. What this Forrester research shows is that while Instagram may bring brands fewer followers, those followers are much more engaged.
