Dive Brief: 

• According to a Forrester report released Tuesday, B2B marketing budgets are set to increase by 6% in 2014. 
• The report, done in conjunction with the Business Marketing Association, predicts that marketing budgets will increase from 2.5% two years ago to 4% of overall budgets this year, which is still behind pre-recession figures of 5% to 10%. 
• Technology is a main focus, with 61% of marketers expecting to increase their technology spending over marketing communications programs. 

Dive Insight: 

B2B budgets, like pretty much all budgets, are still under pressure from economic forces. That there is an increase expected is a sign of slightly better times to come. Technology will certainly lead the way as more B2B marketers embrace and increase use of tech in their endeavors.