Dive summary:
- LinkedIn hired former Google ad executive Penry Price to serve as its vice president of global sales.
- The hiring of Price, currently president at Dstillery, is a sign that LinkedIn is serious about growing advertising on the platform as more are using it to gather business news and information.
- At Google, Price was credited with encouraging some of the biggest global agencies to increase spending on Google search, display and YouTube advertising.
From the article:
"LinkedIn's most visible sales executive, Jonathan Lister, will continue to helm LinkedIn's ad sales in North America. He'll report to Mr. Price, whose globally focused role has been vacant for several years, according to a LinkedIn spokeswoman. In turn, Mr. Price will report to Mike Gamson, senior VP-global solutions, who leads sales for all of LinkedIn's business divisions."
