There are a lot of different schools of thought on how to develop website content that is “just right” for search engines and customers alike. Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much!

The argument goes something like this: “People don’t read, they just look at the pretty pretty pictures.” This is both true and false. Many people don’t read content, but they are just a fraction of your audience. Another fraction skims the content, and still another fraction will read every word on the page.

So, which audience are you going to disenfranchise with (or without) your content?

Fortunately, you don’t have to disenfranchise any. You can create content that is meant to be...