Dive summary:
- Twitter co-founder Evan Williams said that follower counts aren't the best metric to measure your Twitter efforts, with the "dream metric" being how many people see your tweet.
- Williams places an emphasis on re-tweets, saying that distribution is what most users are aiming for.
- The comments were made at a roundtable in Manhattan, where he spoke mostly about his new publishing platform, Medium.
From the article:
Twitter cofounder Ev Williams — who remains on the company's board — hinted Monday that follower counts may soon become the second most important number to users.
"The thing I think would be more interesting than followers is... retweets," clarifying that a simple measure of followers "doesn't capture your distribution."
"The dream metric," he said, "is how many people saw your tweet."
