Dive summary:

• Significant increases are expected by 2017 in consumers’ willingness to pay online for news, online games, video and music.
• The forecast is for western Europe, and it predicts 192.9 million people in that region will pay for those types of online content by 2017.
• Digital video buying is expected to see the largest growth with a 60% increase in the next five years.

From the article:

Thanks to technology developments, the outlook for content payments is positive. Of those providers who succeed at it, some will rely exclusively on user payments, and some, like The Financial Times, will seek to reduce advertising in their revenue mix as much as possible.