Dive Brief:
- Ford's global digital and multimedia communications manager, Scott Monty, is leaving the automotive giant after six years.
- Monty was instrumental in Ford pioneering the company's presence on Facebook and leading it to be the first brand ever on Google+.
- Monty announced his departure on his website and on Twitter, saying that he was leaving to pursue a soon-to-be-announced project.
Driving Into the Sunset: This may come as a bit of a shock in some circles, but I've left Ford Motor Company. ... http://t.co/KTfnX4UmOp
— Scott Monty (@ScottMonty) May 20, 2014
Dive Insight:
Monty's leadership is sure to be missed at Ford because of the strides he helped the company make in social media. He will be a person to watch in coming months whenever he announces his next project. He had always been ahead of the curve with Ford and the upcoming project will likely follow that trajectory.
