Dive Brief:

• Forbes has released its annual list of World's Most Valuable Brands for 2014. 
• Topping the list this year in order are Apple, Microsoft, and Google. 
• Number one Apple is worth $124.2 billion — nearly twice any other brand that made the list. 

Dive Insight: 

While no one will be surprised by the reigning brand royalty, it is interesting to watch the top performers to see what helps set them apart. Apple for example has built a brand culture in which loyal customers will pay a premium for Apple products even when there are now comparable products. The top brands can serve as examples to other global brands looking to climb the ranks.