Dive summary:
- Forbes has teamed up with Google to develop a mobile recommendations product powered by Google+.
- Both companies were working on the same problem, and the fix was quite simple; one line of code had to be changed in Forbes' Google+ Page.
- Recommendations are made based on your activity and also include recommendations from Google+ friends.
From the article:
"Our Forbes mobile site is optimized via HTML5 with a Google Ads “sticky” banner at the bottom of each page. The Google team tested various design and UX options, making sure the recommendation would play nicely with any “sticky” ads. Partners can set the trigger for recommendations; in our case, we selected “when the user scrolls up” as the trigger. That means the ad animates out and the recommendation swaps in only when the reader scrolls back up the page. Recommendations include popular Forbes authors and content if you are not logged into Google in the mobile browser."
