Dive Brief: 

• The September comScore report places Yahoo as the No. 1 U.S. site for consumer reach and traffic for the third month in a row.  
• Yahoo reportedly had over 225 million unique monthly U.S. visitors in September. The report only covered desktop in the U.S., but CEO Marissa Mayer said on a quarterly sales call that the site had 800 million unique global views and 390 million monthly mobile users. 
• The site also topped comScore's "Ad Focus" list, which measures the reach of online ad networks. 

Dive Insight: 

Yahoo is one of the most controversial corporate brands around today, and one has to give credit to them for turning around what seemed to be a sinking ship. For two years prior to the first No. 1 spot grab in July, the site was fighting declining traffic. Yahoo still struggles with revenue, but reports like this one from comScore suggest a brighter future.