I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument that a hybrid approach is best.

If my colleagues who are also competing with me in search results want to pick a strategy that ultimately will bring them less qualified traffic in search results, honestly, that’s more traffic for me and my clients.

Because when it comes down to it, SEO is not about efficiency, or what the search engines say is easiest, but about what is going to provide the most value to search engine users, which will ultimately result in quality search engine traffic to a site.

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