Dive Brief:
- Foot Locker is one of the latest brands to embrace both a branded mobile app and customized emojis.
- The new app features a store locator, e-commerce capabilities, and social integration—including what it has dubbed Shoemojis, or emojis of shoes.
- Within the app, users can craft messages and share to social media or via text.
I said it before & I'll say it again #Shoemoji's by @footlocker is a game changer!! - pic.twitter.com/tKa9i2cpNE
— Premium Pete (@PremiumPete) April 20, 2015
Dive Insight:
Branded emojis are becoming more common as the practice becomes a significant part of online language. Startup Snaps just raised $6.5 million in funding to help brands create customized emojis—proving the market is there to help brands integrate the symbols into their messaging. Foot Locker is jumping on the trend with a clever twist on the word "emoji."
