Dive Brief:

• Footlocker's latest campaign took the pick-up basketball game HORSE—where each player tries to match the shot of the others—to the Internet. 
• The retail chain challenged followers to submit basketball shots which NBA star James Harden could respond to. 
• The Twitter and Instagram shots were submitted through the hashtag #HorsewithHarden and the NBA player responded directly to selected users with a video of him attempting the shot. 

Dive Insight: 

The #HorsewithHarden campaign is a prime example of taking a simple idea and giving it a creative virtual twist. The campaign offers direct access to a celebrity, interactive elements, and the right amount of whimsy— a winning combination.