Dive Brief:
- After acquiring the company in July, Yahoo is putting the talent of mobile analytics company Flurry in leadership positions.
- Prashant Fuloria, Flurry's head of product, has been appointed as the new senior vice president of ad products at Yahoo.
- Fuloria will report directly to CEO Marissa Mayer and oversee development of Yahoo's ad products on display, mobile, native and video.
Dive Insight:
With each new announcement, Mayer's vision for Yahoo's ad business is becoming clearer. Yahoo has been making strides in growing its ad revenue, even while public doubts over Mayer's decision-making and Yahoo's string of acquisitions come to the fore. The appointment of a Flurry executive proves the acquisition was more than just about technology, but also about talent.
