Dive Summary:
- For the first time since 1987, Microsoft's logo has a new look.
- The new logo is no longer italicized and adds a splash of color by incorporating a Windows logo, meant to represent the diversity of their customers and products, according to General Manager of Brand Strategy Jeff Hansen.
- Yesterday's redesign, already online and expected to hit TV commercials soon, marks the fifth ever logo change for Microsoft since it's launch in 1975
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See the new logo.
From the article:
For the first time in 25 years, Microsoft is changing its corporate logo.
Microsoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores...