Dive summary:
- In a recent stunt, New York City marketing firm Good Days hit the streets to hand out free hot dogs from a vendor truck displaying the face of mayoral candidate and serially embarrassed politician Anthony Weiner.
- Good Days specializes in using food trucks to craft interactive campaigns for brands and thought this would be a perfect way to draw attention to their agency; after being featured on CNN and Grub Street, the firm received inquiries from brands wanting to launch similar campaigns.
- Creative director Joey Goodwin got the idea from a friend of his father's who used a funny flying banner as part of his run for governor.
(Image credit: Good Days)
From the article:
"Goodwin and his creative partner and co-founder John Gagliano quickly threw together their 'Anthony Weiner’s Weiner Truck' and parked it on Spring Street last week in plain sight of all of the people waiting in line for Cronuts and the rest of Soho to see. They also took it to other locations around the city and handed out free hot dogs. The truck is decked out with a painted portrait of Mr. Weiner along with hot dogs and mobile phones with sexty messages like 'You are a walking fantasy.' Oh and of course mentions of Carlos Danger."
