Dive Brief:
- Despite the latest scandal surrounding the international soccer federation and FIFA President Sepp Blatter's resignation, TV advertisers are not pulling away from the Women's World Cup.
- As of last week, Fox Sports was on track to pull in $17 million in sponsorship revenue for the event, which kicked off over the weekend.
- The number is nearly three times as much as ESPN pulled in for the last Women's World Cup in 2011.
Dive Insight:
Any animosity toward FIFA leaders and their mishandling of the international soccer organization haven't seemed to deter sponsorship deals for the Women's World Cup. Even after now-former President Sepp Blatter's surprise resignation, major brands have continued to stick by their sponsorship deals with the World Cup and FIFA.
The Women's World Cup is traditionally less lucrative in terms of ad deals, pulling in about $17 million versus $529 million generated last year for the Men's World Cup, but no news has come yet of any sponsors pulling out of the event because of the scandal. Fox is set to air a total of 52 matches over the next month or so, and has signed some 20 advertisers, Fiat and Nationwide Insurance among them.
