Dive Brief:

• Facebook formally apologized Wednesday and promised to make changes to its real name policy to be more inclusive of the drag queen community.
• The social giant received quite a bit of backlash after drag queens had their pages suspended after a single user flagged hundreds of their pages as spam. 
• Chris Cox, Facebook's VP of product, said new measures will be implemented to "provide much more deliberate customer service to those accounts that get flagged." Cox's full statement can be read here.

Dive Insight:

Facebook was probably also feeling the heat that ad-free Ello was bringing after many of the suspended drag queens moved there. A user on the anonymous app Secret has claimed responsibility for the mass-flagging, and Facebook claims it did not realize it was drag queens being targeted. Though with the buzz surrounding Ello growing by the day, it will be interesting to see if Facebook latest snafu has lasting consequences.