Dive Brief:
- Google reported Tuesday that there has been a 4.7% increase in mobile-friendly sites in the past two months since the announcement that the search algorithm was changing.
- In February, Google revealed that it would be changing its algorithm to favor mobile-friendly sites over non-responsive ones—a move that became known in the media as "mobilegeddon."
- The search giant is hopeful that more sites will update to mobile-friendly formats after the new algorithm took effect Tuesday.
Dive Insight:
Mobilegeddon has come and gone, but the effects will likely be long lasting. Google's hope to see more websites make strides towards mobile seems to be coming true. The two-month lead Google offered was likely not enough time for many brands to revamp their websites, but more sites will be making the necessary changes in the coming months to remain relevant in search results.