Dive Brief:

• FCB West has been named the new creative lead agency for Ghirardelli Chocolate Co. 
• The agency will be replacing Lowe Campbell Ewald, an Interpublic Group sibling, that has been on the account since 2006. 
• Ghirardelli was impressed with FCB West's prior work with consumer product companies like Del Monte and Kikkoman. 

Dive Insight: 

This deal is an example that a focus on quality work will not only make clients happy in the present, but can win the agency $25-million accounts like Ghirardelli. FCB West beat out twelve other agencies that started in the review.