Dive summary:
- Apple makes it possible for iDevice users to buy movie tickets with Fandango via Siri.
- News comes after Fandango saw mobile purchases rice by 116% in the summer of 2012 year-over-year.
- The paperless, scannable Mobile Ticket on Fandango can now be used in 2,600 theatres across the country.
From the article:
“Mobile Ticket in Passbook is a great way for Fandango fans to keep their tickets in one place and quickly access them on their iPhone or iPod touch,” said Rick Butler, Executive Vice President and General Manager of Fandango. “Fandango moviegoers can now bypass the box office at select nationwide theaters because their Mobile Ticket in Passbook will use time and location data to automatically display their scannable movie ticket as soon as they arrive.”