Dive summary:
- Facebook Pages' new "Pages to Watch" module encourages administrators to keep tabs on their competitors.
- Admins can add competitor Pages they would like to watch; the module will give them updates on how many likes the competitors are receiving.
- The module will also offers suggestion on how to keep up with competitors, most likely with Facebook ads; the new feature will also offer up similar pages to keep on the watch list.
From the article:
"For all of those Facebook Page administrators who thrive on competition, this newest test seen in the wild is for you. Some Page admins are now seeing a new “Pages to Watch” module that shows competitive pages that they can watch."
