Dive Brief:
- Facebook announced it has hit an average of one billion daily video views —and two thirds of those views are coming from mobile.
- The social giant claims its auto-play videos have greatly contributed to the increase in consumption of video content, and it's announced plans to add even more tweaks to it's already video-friendly algorithm.
- Along with the daily view announcement, Facebook revealed it will be adding a view counter to its videos, which could be a move to rival YouTube even more heavily.
Dive Insight:
Facebook has changed its news feed algorithm to favor videos uploaded directly to the site over YouTube videos. Though YouTube isn't hurting by any means — a study came out recently showing it outperformed all other social networks in terms of analyzing social campaigns. So while it's not likely Facebook will leave YouTube in the dust when it comes to videos, these changes do deeply affect the dynamic between the two sites.
