Dive Brief:

• Cosmopolitan Magazine—a Hearst-owned publication—has reported 200% increase in year-over-year engagement with Facebook videos. 
• The magazine launched "Hacksmopolitan" videos series specifically for Facebook after experiencing positive results with video on the platform. "Hacksmopolitan" videos range from celebrity gossip, humor, and how-to tips, and are usually between one to two minutes.
• The Hacksmopolitan videos have generated 53% more shares than other posts on the brand's FB page. 

Dive Insight:

Facebook video had an excellent 2014—hitting 1 billion daily views and surpassing YouTube in uploads. That momentum is helping brands that have tapped into the medium. It is becoming increasingly obvious that Facebook videos are becoming a key way for both brands and publishers to engage with an audience. This bodes well for both the organizations and for Facebook's staying power.