Dive summary:
- Facebook is launching video ads this summer and is currently shopping the product around to different agencies; according to one executive the current asking price on a video ad is over $1 million.
- Although the format hasn't been confirmed, it is widely believed that the ads will be autoplay and be presented in a video player that expands beyond the normal news feed into the side rails on the desktop version.
- Ads are sorted into four summer "slots" that target different demographics: women under 30, women over 30, men under 30, and men over 30.
From the article:
"Though setting up an upfront marketplace to let agencies reserve video inventory could help stir up demand for Facebook's video ads, the current price tag is likely to be a barrier to entry, as well as concerns about the backlash from users, according to one executive."
