Dive summary:
- Facebook has said it will rollout video ads on users Newsfeeds as early as July this year.
- The video ads are an effort by Facebook, who just recently hit the Fortune 500, to attract some of the TV advertising revenues.
- Each ad will be 15 seconds long and will likely be muted, allowing users to decide whether they want to hear the video ads or not.
From the article:
"Brands on Facebook's Client Council—including American Express, Unilever, Ford, Coca-Cola and Diageo—are expected to participate in video ad testing. Facebook will reportedly allow advertisers to choose to target one of four demographics."
